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You can never do without the phone case
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Published time: 2021-03-23
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Mobile phone case made for anti-fall
When did the mobile phone case appear? It’s hard to find out now, but it’s really popular since the era of smartphones, or the iPhone. After all, in the era of feature phones, Nokia, which is known for its quality, is the emperor. Not many people are willing to add another burden to a mobile phone that can block bullets.
The emergence of the iPhone has changed this situation. In Jobs' view, fingers are the best interactive tool. Through multi-touch, we can better interact with mobile phones.
With the help of the App Store, the small 3.5-inch screen has shown almost unlimited possibilities, and it has also promoted other mobile phone manufacturers to follow up this design. With the joint efforts of Apple, Google, and mobile phone manufacturers, the touch screen has finally replaced Feature phone's small screen + buttons.
.jpg)
Although the touch screen is good, it also brings problems. After all, the screen becomes larger and more likely to be scratched or broken. The phone case originally appeared to prevent the phone from being broken. After all, it costs hundreds of dollars to break the screen. Even changing a screen for thousands of dollars is painful to most people.
.jpg)
Mobile phone manufacturers have not thought about solving this problem. As early as before the release of the original iPhone, Jobs was looking for a glass material that was scratch-resistant and had a certain degree of resistance.
In the end, Jobs found Corning’s CEO Wendell Weeks. Corning showed Jobs a technical prototype that had been sealed for decades. It was born in Chemcor glass in 1962, but Corning’s Mass production is impossible due to high prices.
Under Jobs's strong persuasion-"what you can do, use your brain, what you can do", Corning finally made the Corning Gorilla Glass that we are familiar with now, because it has high resistance to falling and scratching. It is widely used by mobile phone manufacturers.
.jpg)
Previously, the 6th generation of Gorilla Glass had the highest anti-fall ability and could only be dropped repeatedly from 1.6 meters without breaking. According to Corning’s latest Gorilla Glass Victus, it can be dropped multiple times from 2 meters. It will break, and the ability to resist scratches has also been improved. The Samsung Galaxy Note 20 series may be the first mobile phone using Gorilla Glass Victus.
This means that Corning Gorilla Glass has increased from waist-high drop resistance to over-the-top in the 1.5-2 meter height segment, which is the largest number. For the daily common mobile phone drop scenarios, the probability of a mobile phone being broken is zero. % Getting closer.
So, don’t we use the phone case anymore?
.jpg)
the answer is negative.
Leaving aside the difference between Corning's experimental data and the actual situation, the value of the phone case itself is not limited to drop resistance. The editorial department of Aifaner once discussed the topic of why you should wear a case for your mobile phone. The answers are varied. Some say "In order to sell second-hand, almost every time you sell second-hand blood, you will regret not wearing the case earlier." Hundreds of dollars will be worn honestly after changing the screen.” Others are to look good...
The reason for wearing a case for a mobile phone is more than just drop-proof
Searching for mobile phone cases on e-commerce platforms, among the top products, it is common for a product to sell more than 10,000 or even hundreds of thousands in a single month. You can also see many sharing cases on social media platforms such as Weibo and Zhihu. Content, as an evergreen category of e-commerce platforms, there are really many people who buy mobile phone cases.
Like the result of the Weibo poll we initiated, most people buy mobile phone cases to prevent falling. The most common mobile phone case category is a clear water case with a transparent color, which has a certain anti-fall effect and can show the back of the mobile phone as much as possible. In addition to its low price, it was once the highest-selling mobile phone on the e-commerce platform. One of the shell categories.
However, because the clear water shell is mostly made of TPU plastic material, it is easy to oxidize and turn yellow after long-term use, lose its original transparency, high elimination rate, and unsightly, etc., so that it withdraws from the stage of history, and more and more people sell and use clear water shells. Less.
.jpg)
In addition, there are silicone soft shell and hard shell products. The soft shell feels more comfortable, but in general, the thickened hard shell has a better anti-fall effect.
In addition to drop resistance, the pursuit of good hand feel is another important reason for buying mobile phone cases. OnePlus often launches official mobile phone cases made of sandstone, Kevlar, and silicone. Except for the silicone shell, the Kevlar material is more skin-friendly and slightly slippery to the touch, while sandstone has a matte texture to the touch.
And because most mobile phones now support wireless charging, the glass material has become one of the best solutions for the back cover of the mobile phone, but the almost fixed material has the same feel. If the mobile phone is thin, the glass will be slippery and easy to fall Putting on a frosted shell can not only slip and fall, but also have a good feel.
.jpg)
Then it is to pay for the appearance of the phone case. There are many special mobile phone case creative shops on the e-commerce platform. Most of them rely on the customized design of the back of the phone case to attract users to buy, and mobile phone accessory brands such as Casetify, Evutec, Native Union, etc. In addition to original designs, different materials, such as leather, marble, etc., will also be tried on the phone case.
Mobile phone case is a fashionable product
LV's first iPhone protective case dates back to 2016. At that time, LV displayed the iPhone 7 series LV mobile phone protective cases at fashion events. In addition to the common logo printing models, LV also launched the EYE- inspired by its classic bags. TRUNK mobile phone case, the price is as high as 41,500 yuan.
.png)
In addition to LV, fashion brands such as Chanel, Dior, and Gucci have all launched iPhone case items. These fashion brands are not trying, but have long launched mobile phone case products. There are related product displays on the official websites of LV and Chanel.
The Apple Watch next door also hoped to build itself into a fashion luxury product through cooperation with fashion brands, but based on the current situation, this strategy has failed. The only fashion brand cooperation straps sold on Apple's official website are The Hermès family is far less abundant than LV, Chanel and other brands provide.
.jpg)
Although these brands have not released sales figures, judging from the pace of their continuous launch of new products, at least they recognize this category. Fashion brand Jeremy Scott founder Scott believes that mobile phone cases are a stepping stone to entering the young market.
In an interview with The Wall Street Journal, Scott said:
Even if some fans or the general public may not be able to afford Jeremy Scott's things, it is very important to maintain close contact and interaction with them. Just as many girls’ first luxury items are lipsticks, iPhone cases can also become entry-level brand-name products for young people.
.png)
Mobile phones, as our most intimate tool products, whether traveling, working, or even going to the toilet, when the mobile phone is not on the body, it is always easy to feel anxious, and social applications and short video applications are strongly bound to life and work. It also makes the phone use longer and longer.
In our lives, it appears more and more frequently, not lower than luggage products, but in the final analysis, mobile phones are still an industrially produced product. Standardization and consistency are its most obvious characteristics, and it cannot provide individuality. Customized to show individual personality.
.jpg)
The emergence of mobile phone cases solves this problem. The extremely strong plasticity and customization allows people to decorate their mobile phones through mobile phone cases. Mobile phone cases of different shapes and different materials are often exposed as packaging accessories, which to a certain extent also defines you and me holding mobile phone cases.
The well-known British designer Anya Hindmarch once pointed out that the iPhone is too common, and many people want to make it more individual. Jenifer Ekstein, consultant of consulting firm Vivaldi, also expressed a similar view:
Nowadays, mobile phones, like handbags, appear as accessories. Consumers can change clothes for mobile phones from time to time, which is also a way of self-expression.
In addition to fashion brands vigorously launching mobile phone case products, there are also many emerging companies that have seen the trend of mobile phone cases becoming fashion accessories. iPhoria, founded in 2012, is due to the popular ins of its iPhone case. The topic of ins #iPhoria With 28,000 posts, its mobile phone cases have broken through national restrictions and are sold in 35 countries including Japan, the United States, and Mexico.
.jpg)
Different mobile phone cases give people different impressions. Leather phone cases will remind people of light luxury and low-key. Leather double-open type will remind people of business style. As for the funny designs with different shapes, they will remind people. To fashion and cool. In addition to materials, shapes, etc., engraving on the phone case can also be associated with a symbolic expression.
.jpg)
Engraving "Big Rich" on your mobile phone will be associated with it as your dream. The slogan of the same name in "The Hidden Corner" "Go Mountain Climbing Together" and "Do I Have Hope" represents your recognition of the show and The ridiculous attitude towards the stalk in the play.
The leather design series launched by the fashion brand will remind people of the brand culture of the brand. Its design and brand blessing have formed a certain social isolation. The value and significance of 40,000 mobile phone cases and 40 mobile phone cases It's different. Although this isolation is often shown through the logo, it still exists.
People will use fashion products such as clothing and shoes to shape their personal images and even personal settings. Fashion products are one of the most commonly used tools. The same is true for mobile phone cases. Different designs, materials, and even brands can be used to shape personal images.
.jpg)
Like "women's bags and men's sneakers", mobile phone cases are fashionable products. In addition to their practical significance, they also have a certain ostentation and even advertised significance.
The evolution of technology may make the mobile phone unbreakable, but as long as the meaning of the mobile phone case as a fashion product is still there, we cannot do without it.
When did the mobile phone case appear? It’s hard to find out now, but it’s really popular since the era of smartphones, or the iPhone. After all, in the era of feature phones, Nokia, which is known for its quality, is the emperor. Not many people are willing to add another burden to a mobile phone that can block bullets.
The emergence of the iPhone has changed this situation. In Jobs' view, fingers are the best interactive tool. Through multi-touch, we can better interact with mobile phones.
With the help of the App Store, the small 3.5-inch screen has shown almost unlimited possibilities, and it has also promoted other mobile phone manufacturers to follow up this design. With the joint efforts of Apple, Google, and mobile phone manufacturers, the touch screen has finally replaced Feature phone's small screen + buttons.
Although the touch screen is good, it also brings problems. After all, the screen becomes larger and more likely to be scratched or broken. The phone case originally appeared to prevent the phone from being broken. After all, it costs hundreds of dollars to break the screen. Even changing a screen for thousands of dollars is painful to most people.
Mobile phone manufacturers have not thought about solving this problem. As early as before the release of the original iPhone, Jobs was looking for a glass material that was scratch-resistant and had a certain degree of resistance.
In the end, Jobs found Corning’s CEO Wendell Weeks. Corning showed Jobs a technical prototype that had been sealed for decades. It was born in Chemcor glass in 1962, but Corning’s Mass production is impossible due to high prices.
Under Jobs's strong persuasion-"what you can do, use your brain, what you can do", Corning finally made the Corning Gorilla Glass that we are familiar with now, because it has high resistance to falling and scratching. It is widely used by mobile phone manufacturers.
Previously, the 6th generation of Gorilla Glass had the highest anti-fall ability and could only be dropped repeatedly from 1.6 meters without breaking. According to Corning’s latest Gorilla Glass Victus, it can be dropped multiple times from 2 meters. It will break, and the ability to resist scratches has also been improved. The Samsung Galaxy Note 20 series may be the first mobile phone using Gorilla Glass Victus.
This means that Corning Gorilla Glass has increased from waist-high drop resistance to over-the-top in the 1.5-2 meter height segment, which is the largest number. For the daily common mobile phone drop scenarios, the probability of a mobile phone being broken is zero. % Getting closer.
So, don’t we use the phone case anymore?
the answer is negative.
Leaving aside the difference between Corning's experimental data and the actual situation, the value of the phone case itself is not limited to drop resistance. The editorial department of Aifaner once discussed the topic of why you should wear a case for your mobile phone. The answers are varied. Some say "In order to sell second-hand, almost every time you sell second-hand blood, you will regret not wearing the case earlier." Hundreds of dollars will be worn honestly after changing the screen.” Others are to look good...
The reason for wearing a case for a mobile phone is more than just drop-proof
Searching for mobile phone cases on e-commerce platforms, among the top products, it is common for a product to sell more than 10,000 or even hundreds of thousands in a single month. You can also see many sharing cases on social media platforms such as Weibo and Zhihu. Content, as an evergreen category of e-commerce platforms, there are really many people who buy mobile phone cases.
Like the result of the Weibo poll we initiated, most people buy mobile phone cases to prevent falling. The most common mobile phone case category is a clear water case with a transparent color, which has a certain anti-fall effect and can show the back of the mobile phone as much as possible. In addition to its low price, it was once the highest-selling mobile phone on the e-commerce platform. One of the shell categories.
However, because the clear water shell is mostly made of TPU plastic material, it is easy to oxidize and turn yellow after long-term use, lose its original transparency, high elimination rate, and unsightly, etc., so that it withdraws from the stage of history, and more and more people sell and use clear water shells. Less.
In addition, there are silicone soft shell and hard shell products. The soft shell feels more comfortable, but in general, the thickened hard shell has a better anti-fall effect.
In addition to drop resistance, the pursuit of good hand feel is another important reason for buying mobile phone cases. OnePlus often launches official mobile phone cases made of sandstone, Kevlar, and silicone. Except for the silicone shell, the Kevlar material is more skin-friendly and slightly slippery to the touch, while sandstone has a matte texture to the touch.
And because most mobile phones now support wireless charging, the glass material has become one of the best solutions for the back cover of the mobile phone, but the almost fixed material has the same feel. If the mobile phone is thin, the glass will be slippery and easy to fall Putting on a frosted shell can not only slip and fall, but also have a good feel.
Then it is to pay for the appearance of the phone case. There are many special mobile phone case creative shops on the e-commerce platform. Most of them rely on the customized design of the back of the phone case to attract users to buy, and mobile phone accessory brands such as Casetify, Evutec, Native Union, etc. In addition to original designs, different materials, such as leather, marble, etc., will also be tried on the phone case.
Mobile phone case is a fashionable product
LV's first iPhone protective case dates back to 2016. At that time, LV displayed the iPhone 7 series LV mobile phone protective cases at fashion events. In addition to the common logo printing models, LV also launched the EYE- inspired by its classic bags. TRUNK mobile phone case, the price is as high as 41,500 yuan.
In addition to LV, fashion brands such as Chanel, Dior, and Gucci have all launched iPhone case items. These fashion brands are not trying, but have long launched mobile phone case products. There are related product displays on the official websites of LV and Chanel.
The Apple Watch next door also hoped to build itself into a fashion luxury product through cooperation with fashion brands, but based on the current situation, this strategy has failed. The only fashion brand cooperation straps sold on Apple's official website are The Hermès family is far less abundant than LV, Chanel and other brands provide.
Although these brands have not released sales figures, judging from the pace of their continuous launch of new products, at least they recognize this category. Fashion brand Jeremy Scott founder Scott believes that mobile phone cases are a stepping stone to entering the young market.
In an interview with The Wall Street Journal, Scott said:
Even if some fans or the general public may not be able to afford Jeremy Scott's things, it is very important to maintain close contact and interaction with them. Just as many girls’ first luxury items are lipsticks, iPhone cases can also become entry-level brand-name products for young people.
Mobile phones, as our most intimate tool products, whether traveling, working, or even going to the toilet, when the mobile phone is not on the body, it is always easy to feel anxious, and social applications and short video applications are strongly bound to life and work. It also makes the phone use longer and longer.
In our lives, it appears more and more frequently, not lower than luggage products, but in the final analysis, mobile phones are still an industrially produced product. Standardization and consistency are its most obvious characteristics, and it cannot provide individuality. Customized to show individual personality.
The emergence of mobile phone cases solves this problem. The extremely strong plasticity and customization allows people to decorate their mobile phones through mobile phone cases. Mobile phone cases of different shapes and different materials are often exposed as packaging accessories, which to a certain extent also defines you and me holding mobile phone cases.
The well-known British designer Anya Hindmarch once pointed out that the iPhone is too common, and many people want to make it more individual. Jenifer Ekstein, consultant of consulting firm Vivaldi, also expressed a similar view:
Nowadays, mobile phones, like handbags, appear as accessories. Consumers can change clothes for mobile phones from time to time, which is also a way of self-expression.
In addition to fashion brands vigorously launching mobile phone case products, there are also many emerging companies that have seen the trend of mobile phone cases becoming fashion accessories. iPhoria, founded in 2012, is due to the popular ins of its iPhone case. The topic of ins #iPhoria With 28,000 posts, its mobile phone cases have broken through national restrictions and are sold in 35 countries including Japan, the United States, and Mexico.
Different mobile phone cases give people different impressions. Leather phone cases will remind people of light luxury and low-key. Leather double-open type will remind people of business style. As for the funny designs with different shapes, they will remind people. To fashion and cool. In addition to materials, shapes, etc., engraving on the phone case can also be associated with a symbolic expression.
Engraving "Big Rich" on your mobile phone will be associated with it as your dream. The slogan of the same name in "The Hidden Corner" "Go Mountain Climbing Together" and "Do I Have Hope" represents your recognition of the show and The ridiculous attitude towards the stalk in the play.
The leather design series launched by the fashion brand will remind people of the brand culture of the brand. Its design and brand blessing have formed a certain social isolation. The value and significance of 40,000 mobile phone cases and 40 mobile phone cases It's different. Although this isolation is often shown through the logo, it still exists.
People will use fashion products such as clothing and shoes to shape their personal images and even personal settings. Fashion products are one of the most commonly used tools. The same is true for mobile phone cases. Different designs, materials, and even brands can be used to shape personal images.
Like "women's bags and men's sneakers", mobile phone cases are fashionable products. In addition to their practical significance, they also have a certain ostentation and even advertised significance.
The evolution of technology may make the mobile phone unbreakable, but as long as the meaning of the mobile phone case as a fashion product is still there, we cannot do without it.
